Is Employing A Content Marketing Agency In Dublin Actually Profitable Than Appointing The Traditional One?

Without a pinch of doubt, ‘old is gold'. Even in marketing, traditional marketing methods have laid down the foundations for every variation that make the essence of modern marketing. Marketing is much more than just buying and selling. It is every effort that leads to the image creation and sale of the product or brand. But with time, Traditional Marketing has been taken over by Content Marketing Agency in Dublin. Here is why?

Content Marketing is a marketing strategy that makes use of useful content to inform their potential customers and enchant them in buying their products or appointing their services. Content Marketing makes use of tools such as emails, newsletters, blogs, videos, collaborations, quizzes, etc. The purpose is to add value to the potential customer's knowledge of the subject your brand deals with.

Traditional Marketing exercises strategies in which advertisements or promotions appear whenever and wherever the advertiser desires them to appear. It operates using various intermediaries such as print- newspapers, magazines, billboards, hoardings, broadcast ads, direct mail, telemarketing, and communicates their messages. This system communicates even to those who are not fundamentally direct audiences of the product or service.

There are a number of things that makes the two different from each other:

1. Marketing Technique: Content Marketing uses a permissive marketing system, while Traditional Marketing uses interruption as their technique of communication. Traditional marketing methods are consumed while doing something else. For example, while driving, watching TV, listening to the radio, or using the internet. These interfere and distract the viewers from what they are doing. On the other hand, content marketing targets audiences who choose to be exposed to it- making it permissive.

2. Audiences: Content Marketing generates audiences who are ‘earned’ unlike Traditional marketing which markets the product or services using ‘rented’ audiences. Content Marketing offers some value to the audience. It reaches out to the customers who discover and choose to consume it. The audiences are thus earned. Contrasting which, audiences of traditional marketing strategies are seen to be ‘rented’ as marketers pay a certain amount to the already established platforms to disseminate their messages to the same set of audiences.

3. Flow Of Information: The flow of information in the traditional method of marketing is one-sided, i.e. marketing activity does not demand immediate action. They market their products or services in the hope that the audiences would recognize and make a purchase in the future. While content marketing converses with the audiences and engages them with the brand. They aim to gain the trust of the people so that they eventually make a purchase.

4. Cost: Costs involved in the marketing technique is the primary concern of every marketer and they aim to curb the costs involved as much as possible. In a situation where the money is a serious concern, content marketing is the more affordable option for marketing products and services. Researchers and research tell that Content Marketing reduces marketing costs by over 60%.

5. Information Type: Content marketing offers something of value to those who expose themselves to it. It entertains or informs the reader or viewer about a product- how to purchase, how to maintain, so on and so forth. On the other hand, traditional marketing techniques tend to be determined to disseminate information relating to the product they intend to sell only. There may be methods to entertain the audience as well, but their primary concern would still remain the sale of their brand.

The Bottom Line: If you have plans of implementing marketing strategies into your business, content marketing is definitely the way to choose. It is cheaper, effective and easier to achieve than traditional methods of marketing. However, this does not reduce the importance of traditional marketing methods. The best way to establish your brand is to use both traditional and content-based marketing efforts. Keeping a balance and allocating time and resources equally among the two explains the true expertise of an efficient marketer.